How to Enter

Entrant must live or work in California and between the ages of 15 – 25. Soda Sucks, but that doesn’t mean your entry has to use that language. Be creative, tell it like you see it. If you need some ideas or facts, look for the links on this site. No more than three entries per contestant.

All entries MUST be submitted no later than FRIDAY NOVEMBER 30, 2012. Not postmarked by.

The categories are:
Rap/spoken word/Video/Animation (no more than 3 minutes long)


eMail it
Poster or graffiti art images maybe emailed if they are the following filetypes: .jpg, .jpeg or .gif (please: no file larger than 5mb) Email to:

Please include your name, age, address and phone number in the body of the email if you email your entry.

Post it
Video/animation/rap/spoken word performances can be posted  to YouTube or Vimeo. Try and use HD if possible. Email the link to:
Please include your name, age, address and phone number in the body of the email if you email your entry.

Mail it
Include your first and last name, address and phone number to:

New America Media
Attention: Soda Sucks
275 9th Street, San Francisco, CA, 94103.

All submissions must be original work completed by a California young person.

Some other considerations
Contestants can submit their entry in any language. If your entry is a language other than English, you must submit a translation of the text to aid the judges.
 Please submit entries in the highest resolution possible, if applicable. Video can be shot on a variety of formats – ranging from high end, high def camera to cell phones or consumer cameras but cannot be larger than 100 MB and must be one of the following formats: AVI, MOV, WMV, MP4, MPEG, FLV, 3GP, and 3G2. Entrants can edit video using software on a computer at school, a community center, or at home.

First Prize Poster Art: $1000
First Prize Music/Rap/Video: $1000
Second Prize Poster: $500
Second Prize Music/Rap/Video: $500

A panel of distinguished advertising experts, artists and media practitioners will judge all entries. Entries will be judged on the originality, of the message, the creativity of the design and the overall impact of the design.

Winners List:
Winners will be announced in early November 2012. The winning entries will be promoted on New America’s sites as examples of young people talking back to soda marketing. All entries become the property of New America Media and Richmond Pulse for the duration of the ad campaign.

If you have any questions, please email them to: or
call Allen Meyer at 415-503-4170.

New America Media, Richmond Pulse

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